Marketing in the Time of COVID - Email Marketing Edition (FBP 186)

In this episode of Covid Break – an online discussion with entrepreneurs and freelancers on how to survive and thrive in the time of COVID — we talk about email marketing for small business owners.

Or listen to the episode here (text link) >> http://traffic.libsyn.com/freelanceblend/Marketing_in_the_Time_of_COVID_-_Email_Marketing_Edition_FBP_186.mp3

Our guest, my friend and the country’s top email marketing expert — Allan Ngo of Digital Solopreneur — discusses the importance to small business owners of building their own email list.

He also shares with us his tips and strategies on how entrepreneurs, even those who have yet to collect email addresses, can build their email lists and communicate directly with their customers, most especially during this pandemic.

WHAT WE DISCUSSED (Email Marketing for Small Business Owners)

How Allan Ngo started as an email marketer
How to start creating your email list
Allan’s real-life story about the one thing that an owner wanted to save from her store that was about to get burned down. (Guess what it is?)
How to make sure that your emails reach your prospects’ inbox and not land in the promotions or spam box
The step-by-step on how to build your list
The email marketing software to use and why you should go with the reputable ones
What’s a lead magnet and the types of lead magnet that you should create
In relation to email marketing, what’s the first thing that a small business owner should do during this lockdown after watching the show
Why your lead magnet should attract and at the same time REPEL people
How titas can get help with email marketing
How to write your emails properly to get your readers to respond
Listen or watch Allan breakdown Rona’s email copy
How to help our front liners and claim Allan’s FREE gift