After collaborating with different kinds of clients over the years, I have now defined my client avatar. My ideal client is one who does not micromanage, who trusts my strategies, and who is willing to be coached. If I see anything that goes against my ideal client definition, I already know that it might not be a fruitful working relationship.
The qualities of your ideal client can be based on their attitude and perspective, the line of business they are in, or the strategies that they use in growing their business. Read sample qualities and what seasoned freelancers have to say about their ideal client:
Pays well and pays on time
One of the qualities majority of experienced freelancers look for in a client is reliability when it comes to payments. Aside from that, Maricris shares that her ideal client is a “premium client”. Premium clients are clients who are willing to spend money to get results, whether for campaigns or for hiring freelancers. A client low-balling offers is usually a red sign.
Serves as a mentor
Herlene shares that her ideal client “.. can afford to pay high rates, doesn’t micromanage, and also points you to the right direction.” Liberty also describes her ideal client as “someone who motivates and challenges me to think out of the box.” Consider yourself very fortunate if you find a client and a mentor in one as they will provide opportunities for you to learn more in your field.
Sees you as a business partner
Ann gives a good point when she said, the ideal client “sees me as a business partner, not as a service provider and has full trust and confidence in what I do.” One of the pitfalls of newbie freelancers is accepting any deal that comes their way. The danger in this is that it is likely to fall into an employer-employee mindset. To filter an ideal client from the rest, look for one who sees you as a partner.
Enables you to be the expert
The ideal client also empowers you to do what you do best. John sums this up perfectly with his answer, “In a nutshell, this should be someone who I can bring the most results for email wise”. Romela shares the same sentiment on her ideal client and their business, .”…business should be driven by search (Google search)”. To be effective and to bring value to the project, the ideal client has to be in the right business to begin with.
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