Want to know the easy-to-follow steps to become a Lazada seller? Learn more from MJ Gaan, top seller and certified trainer at Lazada.com, as she teaches us her 5 steps to become a Lazada seller.
Online shopping is definitely booming this covid-19 season. I, myself, had been spending a lot ordering online because we’ve been locked down in our house since March, voluntarily self-quarantining to avoid catching the virus.
I’m sure like me, you buy everything online now. From groceries to raw meat, gadgets, household items, home repair, toys, books, etc. Like most Pinoys, my #1 e-marketplace of choice is, Lazada.
Why? Because almost everything that we need to get is there.
Now for enterpreneurial Pinoys like me, we know that if we want to sell something online, Lazada would be the first most logical option.
Who better to teach us the basics of starting a Lazada store is MJ Gaan, one of the top sellers of Lazada.
She was kind and generous enough to accept my invitation to be interviewed on the show and share with us her 5 steps to become a Lazada seller – the same steps she teaches on her paid course.
Who is MJ Gaan?
MJ Gaan is one of the top sellers and certified trainers of Lazada. Her Lazada stores BDI and FranetaMall, have earned millions of pesos through selling various products and digital services.
Her company BDI, Inc. is also the Pioneer Accredited Service Provider of Lazada Philippines — helping thousands of Lazada Sellers set up, manage and grow their online stores.
Awarded by the 37th People’s Choice Award as the Outstanding Young Lady Entrepreneur, MJ is committed to hard work. At 18 years old, she had to work while studying to support herself and her family and is now she is a self-made entrepreneur because of online selling and e-commerce.
The 5 Steps to Become a Lazada Seller
1. Select and Source Your Product
The first step is to know what product to sell and where to source that product.
Are you making it on your own and you want to explore selling it online on Lazada?
Are you an existing business already? Maybe you have your own brick-and-mortar store and because of covid, you’re forced to sell your stuff online.
Then, just breeze through step 1 and go to the next step.
But what if you don’t have a product or don’t know what to sell?
Ms. MJ Gaan suggests to become a reseller first.
What is reselling?
With product resellership or distributorship, you find a company who makes products (called manufacturers) and you resell or distribute the products for them. You earn money by adding a margin on top of the manufacturer’s price.
Product sourcing involves researching for manufacturers not just locally but internationally as well:
1. International – Alibaba is an online marketplace where you can find manufacturers of literally all types of consumer goods based in China.
2. Local – If you find dealing with Chinese manufacturers difficult because of the cultural differences as well as language barrier, you can source products to resell locally by going to direct selling and network marketing companies. (For network marketing companies, you may have to check with the companies first if you need to be a member and if they will allow selling their products on Lazada.)
Selling Products Under Your Own Brand
If you can’t find the right supplier or manufacturer for a product that you would like to resell, then why not create your own brand? This concept is called private labelling.
According to Shopify, a private label product is manufactured by a contract or third-party manufacturer and sold under a retailer’s brand name. As the retailer, you specify everything about the product – what goes in it, how it’s packaged, what the label looks like – and pay to have it produced and delivered to your store.
This is in contrast to buying products from other companies with their brand names on them.
For example, at SM Supermarket, you see products like sugar, flour or soap from companies like P&G and URC, however SM sells its own products under SM Bonus, SM’s private label brand.
You can create your own private label brand and have a manufacturer (MJ suggests local ones) create a product for you with your own logo on it.
2. Register at Lazada Seller Center
This is pretty straight-forward. Now that you have a product to sell, you can now sign up for a free seller account (as a Micro Seller) at Lazada Seller Center and choose Marketplace.
Just follow the step-by-step guide on how to register as a Lazada seller.
As to the requirements, you just need 1 valid ID and you can proceed to create your seller account. Business documents can follow once you’ve become a Lazada Corporate Seller (with Php 2M and above in sales).
3. Familiarize Yourself With the Lazada Seller Center Dashboard
After you register as a seller, you will have access to an online portal called the Lazada Seller Center.
You can play around and explore the different modules such as the Products, Orders & Reviews, Traffic, Promotions, Store Decoration, Finance, Business Advisor and Growth Center.
If you find this quite overwhelming, don’t worry. You can check out Lazada University and watch how-to videos on how to get started with Lazada Seller Center.
This is a step that you should not skip because once you become a serious Lazada seller, you will access Seller Center every single day. Seller Center will be your friend.
How to fulfill orders
a. Drop-of Points (DOP)
As the name implies, Drop-off Points are places where you as a seller can drop-off your items, Lazada will pick up from the DOP and then deliver to the customer. Examples of DOPs are Shell, Ministop, etc.
Once you reach a certain level of sales, Lazada can pick-up from your home or office address and deliver to the customer. This is called dropshipping.
c. Fulfillment by Lazada (FBL)
This is where you send your product inventory to Lazada’s fulfillment center and Lazada will take care of delivering orders to the customer. This is similar to Amazon’s FBA or Fulfillment by Amazon.
4. Optimize Your Store Through Proper Cataloguing, Design and Content
This will set you apart from other competing sellers on Lazada.
Aside from making it easy for your customers to view your products through proper cataloguing of each item that you are selling, you should also have a store design that stands out from the rest.
Imagine that Lazada has thousands and thousands of sellers. Hundreds of those may be selling the same product as yours.
So what will make buyers land on your Lazada store? What will make them then buy from you?
Remember that design includes content — the description of your store and the products you are selling.
Usually, buyers, when looking for something they need, go to the search bar of Lazada. They type that thing they are looking for, and instantly get dozens of results to choose from.
Now for your product to appear in one of those results, your product description (i.e. content) should contain the keywords that the customer types in the search bar.
For example, if you are selling “hand sanitizer” — your title, product description and even the image should have the key word “hand sanitizer” and not “mouth wash” in it. (Sorry this is the only example I can think of right now. But you get the point.)
Now, for the design of your Lazada store, at the very least, it should not appear scammy like some sellers who are out there just to make a quick buck.
5. Earn Millions in Lazada (More Tips and Techniques)
Aside from the following the basics of setting up and optimizing your Lazada store, MJ shares with us that you would need to use these 5 Seller Tools to become really successful on Lazada.
These 5 Seller Tools are:
- Store Builder
- Instant Messaging
- Store Promos
- Seller Picks
- Product Display Page (Lorikeet)
Now, due to lack of time, MJ and I were not able to dive deeper on this topic that’s why it would be best to learn more about these Seller Tools and step up your game by signing up at Lazada University. (it’s free!)
Bitin ba? If you are really serious and would like to learn how to become a successful Lazada seller, then why don’t you check out MJ Gaan’s Lazada Seller training program at http://www.freelanceblend.com/lazseller.