FBP 105: Audio Recording of “Personal Branding and Social Media Basics” Mini Workshop – Part 1

It has been a busy past few weeks for me as I have been flying around the country, speaking at various cities to teach my “Personal Branding and Social Media Basics” mini-workshop for Philam Life’s financial advisors.  Aside from Manila, I have been to Cebu, Davao, Baguio, and many more cities to come.

But before we proceed, I would like to thank Philam Life’s Premier team headed by Orange Galsim and her crew Resa, Bea and Buddy.  It’s my first time to conduct private speaking engagements and I can’t thank them enough for the trust and support.  The lesson here, for you freelancers out there, is to just be consistent and continue building your personal brand.  In time, brands and companies will come knocking on your door.  Just keep pushing.

For this episode of the Freelance Blend Podcast, I share with you a recording of one of those workshops.

This episode was recorded in the cool city of Baguio and since the session lasted for about 2 hours, I split it into 2 episodes, according to the two main topics: Personal Branding and Social Media.

Part 1 is about Personal Branding and how it can help financial advisors (or any sales professional for that matter) build a powerful personal brand that can help attract profitable clients.

Here is the outline of my talk that will serve as a visual guide of what I discussed during the workshop:

Personal Branding Talk Outline

1. Introduction: My Story – How I get built my business from the ground up through the power of Personal Branding and Social Media
2. Why Build a Powerful Personal Brand
3. The 3 Elements of a Powerful Personal Brand
4. How to Build a Powerful and Irresistible Personal Brand: (Your Plan of A-T-T-A-C-K)
   A – Adapt to the market
   T – Think different
   T – Turbocharge your network
   A – Audit and Augment your Online Presence
   C – Choose your audience and your niche
   K – Kickstart your Personal Brand!

Links and Resources

• Quim’s Cake
• Feedly
• Alltop.com
• Google Alerts
• Meetup.com – Join our meetup group!
• Canva.com
• Behance.net
• About.me/marvdeleon
• SurveyMonkey
• Wufoo
• GoDaddy
• MailChimp
• Get a copy of the handouts for this workshop at: www.freelanceblend.com/pbsmhandouts
• Do you need a speaker for your company?  Why not hire me? I talk about personal branding, freelancing, blogging and social media.  Interested?  Please email me at marv@freelanceblend.com and let’s talk :-).

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