FBP 106: Audio Recording of “Personal Branding and Social Media Basics” Mini Workshop – Part 2

Welcome to Part 2 of my “Personal Branding and Social Media Basics Mini Workshop” for financial advisors of Philam Life.  In case you missed last week’s Part 1, you may click here: www.freelanceblend.com/105

I love going to Baguio and escaping the post-summer heat of Metro Manila.  You can watch my Snapchat video of my short Baguio experience here:

Meanwhile, here is the outline of my Social Media Basics topic that you will hear in this podcast episode:

Social Media Talk Outline

1. The Social Landscape – Global and Local Trends
2. 10 Steps on How to Stand Out Using the Power of Social Media
   1. Choose 1 platform to dominate
   2. Create your social profile
   3. Decide whether to create a Facebook Page or not for your business
   4. Create or Curate Content and be Consistent
   5. Jab, jab, jab, Right Hook
   6. Listen and Engage with your audience
   7. Videos, Images and Text
   8. Be an early adaptor. Experiment with new social media sites (with demo)
   9. Create your own Facebook or LinkedIn group
   10. Take it Offline
3. The 3 Action Steps
   1. Buy your own domain name.
   2. Build your main and secondary channel.
   3. Focus on one social channel.

Links and Resources

• GoDaddy.com
• wearesocial.sg
• Snapchat
• Periscope.tv
• Blab.im
• facebook.com/nike
• facebook.com/robertkiyosaki
• Jab Jab Jab Right Hook
• EventBrite.com
• Get a copy of the handouts for this workshop at: www.freelanceblend.com/pbsmhandouts
• Do you need a speaker for your company?  Why not hire me? I talk about personal branding, freelancing, blogging and social media.  Interested?  Please email me at marv@freelanceblend.com and let’s talk :-).

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