How do you get the attention of a prospective client on social media?
If you think that it is as simple as sending a private message and introducing yourself out of the blue, think again. Winning deals with new clients require building relationships, whether in the offline or online world. Social Media Marketing may seem like a daunting task for anyone just starting out their own freelancing career or business but our guest for this third Freelance Blend FB Live session has her own system to get leads.
Valerie Deveza is a social media strategist who found her tried-and-tested methods after continuously learning about inbound marketing. In 2009, Valerie started out as a programmer but she always knew that she could make a living online. She has always been very keen on updating her profiles on various social media channels since the days of Friendster. Her interest caught the attention of would-be clients. She started to do online work in 2010, learning the ropes of inbound marketing, and finally, in 2012, she got her own inbound marketing clients.
Seven years later, Valerie is still learning a lot more about evolving social media platforms. She incorporates the new things she learns to her social media white-label services, making them more relevant and effective. On the call, she shared that in 6 weeks, she was able to pitch to 7 new clients with 2 deals closed and another 2 in the final stages.
Curious to know how she does it? Listen to Valerie share her beginnings a Social Media Manager, her tips on the best resources for beginners, and her system of reaching out and pitching to clients. I was able to learn a lot from our interview, and I can’t wait to apply her tips on my own social media channels. If you want to learn more about actionable social media strategies, visit Valerie’s site and sign up on her email list.
Key Highlights
There is more to social media than posts and tweets. Find out more as you listen to Valerie share her expertise on:
- Her own formula in building relationships with prospective clients
- How to know which aspects of social media marketing you might be interested in
- How she started to learn Inbound Marketing
- Her journey to being a Social Media Strategist
- Tools that a Social Media Strategist can use
- How to market your own social media services
- How to penetrate the industry that you want to be in
- Reaching out to your target clients
- Her own buyer’s journey
- Tips on where you can learn Inbound Marketing
Quotes:
On using freelancing platforms to find clients: “What inbound marketing will teach you is to not rely on traditional marketing.”
On showing proof of your work: “Your first client is yourself”.
Links:
The Best Resources for Beginners:
Valerie’s Website: valeriedeveza.com
Reach out to her on LinkedIn or Facebook
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